Objective
Create a hip, interactive site around the Rohto Eyedrops brand message that no matter what you did last night, Rohto was there.

Results
An interactive, exploratory site showcasing Rohto’s sponsorship of a Battle of the Bands contest, a Vegas hotel and a variety of spring-break themed events. The site was designed for easy updates of new promotions, which we supported with email blasts and an online consumer survey.