New Era came to us to help bring their online cap configurator – an essential part of their brand-new “New Era by You” campaign – across the finish line.
We partnered with New Era’s tech and marketing teams to enhance the design and user interface of the application and wrap up development. The final product features a UI design that is optimized for everything from mobile to desktop. It allows users to customize the color of every part of a cap, down to the stitching and buttons. The custom caps can then be ordered instantly. In addition, we contributed to the campaign marketing efforts with the production of the homepage video showing the creation and output process of the caps. The cap configurator was brought to life at the grand opening of the LA flagship store. The store is filled with kiosks featuring the cap configurator, allowing customers to fully customize and order caps right in-store.