Galbani is known as Italy’s favorite cheese brand, representing an authentic Italian cheese experience. They needed their website to convey that, and they looked to us to get the job done.
Our first challenge was to design a site that embodied the same authentic Italian experience as the Galbani cheese itself. We art directed a custom photoshoot to produce the homepage image which features Galbani packaging and ties in the “Welcome to Our Table” theme. And, to further emphasize the authentic Italian feel, we included a traditional Tuscan landscape in the footer. Galbani wanted the site to showcase both their specialty and dairy cheeses as well as their wide range of recipes, so we made sure to cater to this. Since the Galbani packaging is widely recognizable, we used large, bold packaging photography across the site. We also used easy-to-use, custom WordPress implementation that has allowed the Galbani marketing team to take the reins on data entry, already making regular updates to the site. Working within the WordPress theme, we were tasked with incorporating the preexisting product locator and online coupon technology. The site also features custom Facebook integration to accommodate Galbani’s social media activity.