Objective
Our strategy was to establish recurring personal connections with audience via engaging new content and social media outreach. The content-driven focus was well-suited to a blog format, and the clevermethod team decided to make a blog the cornerstone of the new site design. This would allow Jesse to upload videos, photos, and posts related to his projects. Social and mobile tools would allow “on-the-job” updates from Jessie and his crew as each track takes shape.

Results
Crucial to the plan was providing education and tools enabling Jessie to keep content current. We selected a toolset to enable him to quickly update content across multiple channels – which will keep the site engaging as well as improve search results.