Objective:
KanJam came to us wondering if a mobile app made sense for their business. We were tasked with not only answering that question, but also determining if the answer was yes, what would the users really want?

Result:
We came up some ideas and decided to run our recommendations by expert KanJam players to see if they would really use the features we were recommending. The end result was a simple app with easy to access rules, a how-to video and a simple scorekeeper tool that can not only keep score, but that integrates with Facebook allowing users to post game highlights and brag to their friends. During our field testing, we identified an issue with the color scheme in bright sunlight and tweaked to better display on those sunny, summer days. To date we’ve had nearly 7,000 downloads for iOS and Droid.