In addition to providing Cartwheel with a more user friendly CMS, they also wanted their new website to focus on what was most important to them and their clients. The people. The team was featured prominently on the home page, and a page dedicated to the team and Cartwheels client’s was created that allows the user to truly connect with various team members by learning a bit more about them.
The site was built on a WordPress backend, as that was a platform they were familiar with and could easily maintain themselves.
Another objective was to clearly differentiate ‘home’ and ‘office’ solutions, which we accomplished through two main callouts on the home page that drive to detail pages but allow you to easily toggle between services.