For the last couple of decades, advertising agencies have struggled to understand technology. And tech companies have grappled with the mysteries of marketing.
But both disciplines have been an essential part of our DNA since day one. That's what makes our work modern marketing.
These days, everyone knows that marketing and IT have to work together. But that doesn't mean it's always easy. Sometimes, it seems like each group thinks they're especially crucial to the success of campaign. And you know what? They're both right.
That's why we pride ourselves on speaking both of their languages and earning their collective confidence. We're as comfortable discussing calls to action as we are calls to APIs. And that makes everything work better.
We're agnostic about technology. We believe the right tool for the job is the right tool for the job. Sure, there are some platforms we really like, but we approach each challenge on its own terms and avoid preordained solutions. We're also big fans of open source software. We want our clients to stick with us because they're happy, not because they feel tied to some proprietary system.
We're proficient with a wide range of technologies, and the list keeps growing.
Most of our clients sell one thing or another. A while back we noticed lots of them were having trouble managing their sales materials and getting the most out of them. So we built an app.
It's called impress, and it allows sales teams to easily catalog, organize, publish, and tame all of their information. To learn more, visit the impress website.