clevermethod

A Full Service Web Development
Company in Buffalo, NY

Get Results with your

Email Marketing

Whether you’re interested in building your mailing database, launching a new product, distributing special offers, or offering valuable information to your customers - let clevermethod craft the email solution that’s right for you.

Strategy

Your email marketing doesn’t stand alone. We’ll look at your overall business objectives and other marketing initiatives to determine the optimal way email marketing can fit in the mix. Our strategic recommendations will consider:

• Frequency and content of mailings
• Improving deliverability
• Segmentation strategy
• Opportunities to grow your list
• Optimization of landing pages
• Integration with social media

Design

Effective email design not only looks good – it gets results. Our designs take into account your audience and business objectives, as well as best practices for deliverability across the most popular email programs and web browsers. We have a full staff of designers in-house and our design recommendations will include not only layout but also copy and subject line. We can make custom designs for each email, or create a custom template that’s easy for your team to re-purpose for each mailing.

See some samples of our email designs here

Compliance

When compliance with CAN-SPAM laws is in question, we believe it’s better to be safe than sorry. clevermethod will ensure that your email content and opt-in practices comply with relevant laws and best practices. We’ll also monitor SPAM reporting from major ISPs, and research any unacceptable levels of complaints or unsubscribes.

Administer Mailings

Before each mailing, we’ll make sure your mailing list is ‘clean’ and properly segmented. Once your email is sent, you’ll be able to view real-time tracking of delivery statistics. We’ll monitor deployment and investigate any irregularities.

See Your Results

Our analysts will help you make sense of your email performance. A custom report following each email will provide findings and recommendations based on:

• Successful Deliveries
• Email Opens
• Unique & Total Clickthroughs
• Unsubscribes
• Forwards

Expanded reporting is also available, integrating your email campaigns with your overall site analytics. Let us show you:

• Total conversion for email clickthroughs, including online revenue generated
• How email traffic is performing relative to other marketing channels

We’re not afraid to make ourselves obsolete!

Many of our clients prefer to manage their own email marketing, and what they really need from us is some help getting started. This may include help devising a mailing strategy, selecting cost-effective mailing tools, learning how to use them, setting up a master mailing list, adding a mailing list login to your site, and creating a re-usable template. We’ll help you get a few successful mailings out the door – after that you call on us only when you need help.